A lot of (big) data is still based on citizens, clients or patients filling in Questionnaires. The famous customer or employee satisfaction surveys, PREM’s, PROM’s and other outcome surveys are the basis for policy, productdesign, research into new medicines and the effectiveness of treatment. But often you can’t capture human feelings or experiences in numbers and of course with all surveys, they are prone to socially desirable answers and non-response.
We are investigating new possibilities of gaining insights into what people really think, feel and dream. Chatbot’s might be a good way to start!
Joost Hermans is a conceptdesigner and researcher at Game Solutions Lab. He studied sociology at Utrecht University. Joost combines his research skills and knowledge about complex problems and policymaking with his experience in playful design. Together with his colleagues, he designs new playful concepts to tackle contemporary complex problems.
Manon Junggeburth has a background in industrial Design. During her studies at the TU/e she focused on user centered design and methods: especially qualitative research and prototyping. At Game Solutions Lab she can combine design and research through design with the healthcare context which is still a very new, not yet fully discovered context.